Brian Wyatt
Guiding businesses towards smarter rebate management.

As Corporate Development Director, I’m helping to position e-bate for sustainable growth.
I’ve been involved in software development in one form or another since the nineties. I’ve worked in product management, application development, large-scale implementations, analytics, and targeted marketing. I’ve had roles in business analysis, database design, consulting and account management. That’s involved exposure to a lot of different technologies and approaches to developing applications.
So, my focus, irrespective of the technology or the applications, has always been on delivering business benefit. How does this increase revenue, reduce cost, reduce time to market, increase customer satisfaction…. That is what I believe you must stay focused on, and that has been my focus, whether I’ve been working with start-ups or Fortune 500 companies, with automotive giants or niche financial service providers.
e-bate has a clear value proposition around increasing revenues, reducing purchasing and administration costs, and reducing business risks. I worked for one of the largest ERP vendors, and I thought everything important relating to financials was in purpose-built applications. Coming to the world of rebate management, I realised I was wrong.
Rebate management often involves calculations involving millions of pounds, euros, dollars etc., but is often handled in spreadsheets or general-purpose accounting systems that can’t support the complexity or controls that rebate management requires.
Organisations are therefore facing major risks when it comes to rebate management. Suppliers are not incentivising their buyers effectively, buyers are not qualifying for rebates that will reduce their costs, everyone is spending too much in administration, and organisations are risking losing significant sums due to errors or fraud.
That’s why I’m excited for the future of e-bate – for a relatively low cost it offers direct revenue and cost benefits while mitigating business-threatening risks.